Our story
Hello!
We’re Curious Orange. An independent digital agency formed in 2024 by some friends with the idea that we could go “network big” while keeping all the upside of staying boutique small. Bear with us – it’s not the oxymoron it sounds like, in fact, we believe it’s a pretty sensible approach. But first, a little about why we’re here.
Why we’re really here
We love what we do, but it doesn’t define us as people. Sure, we’re a group of strategists and creatives, but we prefer to identify as a bunch of parents, partners and people with actual interests that define us. Really, if we’re being honest the single main reason we’re here is because we wanted to build a place where Mondays are a pleasure. And there’s a knock on effect from that. You can see the positivity in the work, watch the productivity rise and feel it in the culture. We’re lucky – and grateful – to be able to do this, and do it independently.
Why else we’re here
Speed and adaptability – albeit at scale – has been a hot topic when we’ve spoken to clients over the past few years. The general consensus is that more flexibility, access to wider skill sets, and speed of execution in an environment of very mobile goalposts would be advantageous. So given our years of experience in how it's currently done, we had a few thoughts – taking into account advances in the industry – of how things could be done.
The playing field has never been more level
The timing of us doing this really was a stars aligning type scenario. We live in a world where AI and automation are taking the heavy lift out of large production tasks, freeing up creatives to focus on bigger picture thinking. Simultaneously, remote work has opened up a depth of talent at a global level. So we can have a team in any market, any time-zone, any language and collaborate with them from anywhere in the world – without the overhead of a physical location.
Done right – this gives independent agencies the scale and reach of larger networks while retaining their ability to pivot with clients at short notice. We believe there’s a genuine possibility of multiple David and Goliath scenarios playing out globally in the very near future.
And we’re excited to be part of it!
